Textbook Notes (368,434)
Canada (161,878)
Psychology (9,695)
PSYB10H3 (611)
Chapter 2

Chapter 2

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Department
Psychology
Course
PSYB10H3
Professor
Elizabeth Page- Gould
Semester
Winter

Description
CHAPTER 2 Methodology: How Social Psychologists Do Research - goal of social psychology is to answer questions about social behaviour scientifically - hypotheses, testable statements or ideas about relationship between two or more variables, that social psychologists test come from many sources o sometimes researchers are inspired by previous studies and theories, organized sets of principles that can be used to explain observed phenomena o at other times, researchers come up with hypotheses from their own personal observations of social events - principal research designs used are observational, correlational, and experimental methods - each method allows researcher to make different type of statement about his or her findings - regardless of method use, important for researchers to provide operational definition for their variables, meaning a precise specification of how variables are measured or manipulated - observational methods vary in terms of how visible the researcher is
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