Textbook Notes (363,283)
Canada (158,300)
Psychology (9,573)
PSYB10H3 (611)
Chapter 6

Chapter 6

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University of Toronto Scarborough
Elizabeth Page- Gould

Chapter 6 Attitudes and Attitude Change: Influencing Thoughts, Feelings, and Behaviour The Nature and Origin of Attitudes - an attitude is an evaluation of a person, object, or idea o consist of positive or negative reaction to something - people are not neutral observers of the world but constant evaluators of what they see - made up of three components: o affective component, consisting of emotional reactions toward attitude object o cognitive component, consisting of thoughts and beliefs about attitude object o behavioural component, consisting of actions or observable behaviour toward attitude object Where Do Attitudes Come From? Affectively Based Attitudes - attitude based more on emotions and feelings than objective appraisal or pluses and minuses is called an affectively based attitude - do not result from rational examination of issues - not governed by logic - often linked to peoples values so that trying to change them challenges those values Cognitively Based Attitudes - persons evaluation is based primarily on beliefs about properties of attitude object, called cognitively based attitude - purpose of this kind of attitude is to classify pluses and minuses of object so we can quickly tell whether it is worth our while to have anything to do with it Behaviourally Based Attitudes - a behaviourally based attitude stems from peoples observations of how they behave toward an attitude object - according to self-perception theory, some people dont know how they feel under certain circumstances until they see how they behave Comparing Affective, Cognitive, and Behavioural Bases of Attitudes - when attitudes are negative towards particular groups, they are often cognitively based - attitudes toward social issues such as capital punishment were more likely to be based on how people felt about issue (affect) rather than on thoughts (cognition) www.notesolution.com
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