PSYB30H3 Chapter 3: Chapter 3.docx

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Skinner wrote book on utopian society based on principles of behaviourism lived together without quarrelling and restrain of negative emotions, self-control. Training done without punishment and by positive reinforcement rewarding socially desired behaviour. Given the right environment, anybody can rise to top/position or respectability. Skinner argues that human behaviour and persons" live are products of social learning in culture. Behaviourism: brand of psychology that deals which way were observable behaviour is learned and shaped by environment; dominant in 1920-50s b. f skinner ardent enthusiast. John b. watson launched behaviourist movement bragged that anyone could be raised to be any kind of adult with the right kind of environment based on john locke"s tabula rasa. How does environment shape behaviour we learn in order to obtain pleasure and avoid pain. Ultimate determinant of behaviour go as old as aristotle and epicurieanism epicurus preached that freedom form pain and pursuit of gentle pleasure and peace of mind made the good life .

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