PSYB45H3 Chapter 1: Chapter 1 - Introduction to Behaviour Modification

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Behaviour modification focuses on behaviour and behaviour change. Human behaviour is the subject matter of behaviour modification. Behaviour is what people do or say. Characteristics of behaviour: behaviour is what people do or say. If you say that a person is angry, you have not identified the person s behaviour: behaviours have one or more dimensions. you can measure the frequency, duration, intensity and the latency of the behaviour: behaviours can be observed, described, and recorded. because it s an action, it can be observed and detected: behaviours have an impact on the environment. sometimes the effect is obvious, sometimes is not obvious. all human behaviour operates on the physical or social environment in some way, regardless of whether we are aware of its impact: behaviour is lawful. Its occurrence is systematically influenced by environmental events. basic behavioural principles describe the functional relationships between our behaviour and environmental events: behaviours may be overt and covert.

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