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Chapter 4

PSYB45H3 Y Chapter 4.docx

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Department
Psychology
Course
PSYB45H3
Professor
Zachariah Campbell
Semester
Winter

Description
PSYB45 Chapter 4 Reinforcement – process where behavior is strengthened by the immediate _____________ that reliably follows its _____________. Operant Behavior – a behavior that is strengthened through reinforcement - acts on the ____________ to produce a consequence; is controlled by/occurs again as a result of its immediate consequence (=reinforcer) Positive reinforcement – the occurrence of the behavior is followed by the addition of a _________________ stimulus or an ___ in intensity of a stimulus, which results in the strengthening of the behavior Negative reinforcement – the occurrence of the behavior is followed by the addition of a _________________stimulus or a ___ decrease in the instensity of a stimulus, which results in the strengthening of the behavior Stimulus – an object/event that has the potential to influence the person Social vs Automatic Rinforcement 1. Social– when a behavior produces a reinforcing consequence through actions of another person 2. Automatic– when behavior produces a reinforcing consequence through direct contact with the physical environment Premack principle – involves the opportunity to engage in a preferred behavior as a consequence of a less- preferred behavior, to ____ the less-preferred behavior Escape and Avoidance Behaviors 1. Escape – occurrence of behavior results in termination of aversive stimulus 2. Avidance – occurrence of behavior prevents the presentati
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