PSYB57H3 Chapter Notes - Chapter 5: Short-Term Memory, Long-Term Memory, Iconic Memory
Document Summary
Stm aka primary memory, short term storage sts. Sensory memory: separate sensory memory for each modality visual, auditory, olfactory, gustatory, tactile, icon, and echo visual and auditory is primary research. The icon: sperling: presented display to a group of people and ask them to recall. Regardless of tone, people can remember 9/12 letters, and data suggested the visual store could hold about 9 items briefly: brief visual memory = icon, averbach: icon can be erased by other stimuli presented immediately masking. Information that is stored is relatively unprocessed physical aspects rather than meaningful are dealt with: sensory memory is useful in the world as it guarantees a minimum time during which information is presented with us. Decays in about 20 seconds: interference: some information can be displaced by other information. Brown-peterson task: counting task may prevent participants from short term storage subsequent memory. Keppel: proactive interference: one trial of practice can hurt.