PSYB57H3 Chapter 11: chapter 11 notes
Document Summary
Setting goals: the person"s goals influence why they make a certain decision. Structuring the decision: for complex decisions, people need a way of organizing all their info; this is true when there are a lot of options and lots of considerations to be used in making the decision. Evaluating: evaluation of the entire process, aim is to reflect on the process and identify those aspects that could be improved. Representativeness: people generally expect that a random process (flipping a coin) will always produce results that are random looking; they expect the results to be representative of the process that generated. Framing effects: driving down the road, you notice your car is running low on gasoline, and you see two service stations, both advertising gasoline. Station a"s price is . 00 per liter; station b"s, sh. 95 per liter. Initial starting point will have a huge effect on the final estimates: ex.
