PSYC12H3 Chapter Notes -Cognitive Dissonance, Thought Suppression, Cognitive Load

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27 Jan 2013
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Self-regulation of intergroup perception: mechanisms & consequences of stereotype suppression. Stereotyping using a set of social stimuli to make generalizations and other assumptions that positive or negative are greatly exaggerated, untrue most of the time or completely in factual. Primitive categories sex, race or age. Stereotypic impressions may lead persons who are members of stereotyped groups to experience systematic disadvantages in important contexts such as legal decision making, personnel selection, etc. The well-intentioned cognitive miser mental dilemmas of multicultural societies. Engaging in stereotyping satisfies many needs, and motivations: seeing and participating in the perpetuation of a negative stereotype of another social group, it will make one feel better about ourselves because we will be then superior . Increased self esteem(tajfel & turner, 1986: justify the social inequities faced by disadvantaged groups by seeing them negatively (jost &banji, 1994; sidanius & pratto, 1993), conserve mental resources (macrae, milne, & bodenhausen, 1994).

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