PSYC12H3 Chapter Notes - Chapter 8: Ambivalent Sexism, Gender Role, Gordon Allport

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Chapter 8 sexism: sexism negative attitudes and behaviour toward someone on the basis of their gender, sexism affects women"s performance as well. From an early age, we learn that women are not aggressive or independent, tend to be more emotional, and more easily persuaded. On the other hand, men tend to be the opposite in these areas. Despite political, economic, and social gains women have made toward more equal status over the last 2 decades, people"s views of women still tend to be shaped by traditional gender stereotypes. Researches have shown that if people just know that a target individual is a man or woman, they will draw on gender-stereotype information in their inferences about the target. This notion that men and women are so diametrically opposite represents a bipolar assumption among both researchers and the lay public alike. Bipolar assumption this assumption states that a person has characteristics that are associated with either males or females, but not both.

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