PSYC12H3 Chapter Notes - Chapter 9: Social Influence, Martorana, Abscissa And Ordinate

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8 Apr 2013
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People tend to make assumptions about groups with which they have little contact, or about which they have little knowledge (i. e. their out-groups) which they have little motivation in correcting leading to stereotype formation. Contact hypothesis proposes that increasing exposure to members of various groups can increase positive evaluations of the outgroup and decrease prejudice and stereotyping - very appealing because elegantly simple and intuitive. Contact hypothesis: merely putting two groups together is sufficient for the reduction of stereotypes and prejudice research has shown mere contact is. Allport specified that at least four fundamental criteria must be met in order of positive intergroup contact: equal status members, common goals. Amir has added that there must be a favorable climate for intergroup contact and the contact must be of an intimate nature than a causal nature. Pettigrew added that the contact situation must have friendship potential.

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