Textbook Notes (368,566)
Canada (161,966)
Psychology (9,696)
PSYC12H3 (298)
Chapter 9

Chapter 9 PSYC12

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Michael Inzlicht

Chapter 7 ageismAgeism refers to stereotyping prejudice and discrimination based on ageDoes Ageism Really ExistYesResearchers have asked people to indicate their attitudes toward older people in generaloDifferent conceptions of older people are evoked when one accesses a generic prototype of older people often a vague negative impression formed by years of exposure to subtle and pervasive STBUT if asked to give feedback on specific person about these negative ST the overall impression is often a more positive oneThis is because people are cognitive misers they are often reluctant to abandon SToST require little effortful cognition as they get the job of social perception done fastoThus people get the best of both worlds no dissonance about their older friend and get to keep the ST of older people in groupE Found that when one encounters elderly person info tends to get organized in terms of subcategories and not to the superordinate age categoryoIt appears age does influence how we perceive another person We sort the world according to general categories eg race age gender which limits or influences how subsequent people perception occurs and impression one has of target individualE found that we tend to categorize older people in many specific waysoFound a mix of negative subcategories and positive subcategories with twice as many positive subcategories oThus people have mostly positive views of specific people that are old but more negative ST views of older people as a groupAge ST Content and UseTwo typesoBenign ageism subtle type of prejudice that arises of consciousunconscious fearsanxiety that one has about getting oldoMalignant ageism More pernicious harmful ST process where older people are regarded as worthless Positive Attitudes and Positive STSuggested that positive ST are positive ageism prejudice and discrimination in favour of agedoPositive ageism assumes that older people are in need of special care treatment or economic assistance Eg special programspolicies that are geared toward older people such as discounts benefits or treatments that are availableonly to older people and not to younger people discriminates younger people Found that older people are described by these 8 common positive SToKind happy wise dependable affluent politically powerful enjoying more freedom and trying to retain their youth Effects of Pseudopositive AttitudesPeople that has very positive views of older people often communicate with older people according to negative ST of older peopleoTwo typesOveraccommodation Younger people bcome overly polite speak louder and slower exaggerating their intonation have a higher pitch and talk in smple sentences with eldersBaby TalkMore negative condensing form of overaccompdationPeople often use it to talk with babiesoPrimary baby talk used to talk to babiesoSecondary baby talk talking to pets inanimate objects and adultFound older people prefer secondary baby talk IF they have lower functional abilities oOnes with HIGHER functional abilities thought it would disrespectful condescending and humiliatingoIt is ageistinsulting its dependent on speaker
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