PSYC12H3 Chapter 3: PSYC12 Chapter 3
Document Summary
Chapter 3: feeling versus thinking in the activation and application of. Affect influences the accessibility of constructs in memory and thus may determine which of many social representations are primed and which characteristics in a given representation become activated. Incidental affect: affect that is elicited by situations unrelated to the intergroup context. Incidental sad affect increased the tendency of participants to use negative stereotypes. Incidental happiness affect increased the likelihood of favorable stereotypes of their own ethnic ingroup. o. Integral affect: affect that is elicited within the intergroup context and involves the stereotyped outgroup and can arise merely from thinking about the outgroup: chronic outgroup affect: stable and enduring feelings toward the outgroup as a whole. Attitude object: anything about which one forms an attitude. It may be possible to change negative chronic outgroup affect toward the outgroup by the opposing impact of positive episodic outgroup affect.
