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Canada (161,611)
Psychology (9,695)
PSYC12H3 (298)
Chapter 2

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Michael Inzlicht

Chapter 2 FORMATION OF STEREOTYPES CategorizationStereotyping was once regarded as a sign of the moral deficiency of the stereotype or even as an indicator of repressed unconscious hostility howeverFound that the human brain seems to almost automatically classify or categorize similar objects in the environmentMost researchers now regard stereotyping as a natural consequence of cognition Why We CategorizeBecause humans have a limitedcapacity cognitive system that cannot simultaneously process all the available information in our social environmentWe categorize on the basis of shared features or even shared time and space Types of CategorizationWe categorize based on race gender and agethese are the most immediate and obvious features of an individual and yield information about useful distinctions in social behaviour between those in different groupsMACRAE et al Suggests that the way the person categorizes a picture of an individual depends on the perceivers motives cognitions and affectonly when the perceiver wants to quickly evaluate the target in the picture do stereotypes become activated as a useful means of arriving at an attitude toward the target Ingroups and OutgroupsIngroups groups to which we belongOutgroups groups to which we do not belongIt appears that people tend to perceive and remember information in terms of race categories and not in terms of the individual identity ex Study recalling particular comments made by an individualIndividuals who are part of an outgroup are perceived to share similar characteristics motives and other featureshowever wh
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