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PSYC12H3 (298)

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Michael Inzlicht

DEFINING STEREOTYPE Lippmanns Stereotype Stereotype derives from a term to describe a painting process in which fixed casts of material are reproduced Lippmann used this term to describe the tendency of people to think of someone or something having similar attributes based on a common feature shared by each He believed that these representations are more like templates into which we try to simplify confusing information He was accurate in his theory about the origin of stereotyping stereotypes tell us what social information is important to perceive and to disregard The content of stereotype is mainly determined by culture Stereotyping: From Bad to Neutral Stereotype was seen as an outward indicator of irrational, non-analytic condition Characterized as rigid thinking and moral defectiveness Researchers began to move away from the mortality or correctness of the stereotype Allport believe that a stereotype was an exaggerated belief associated with a category The Social-Cognition Definition With the birth of social cognition, researchers began to believe that stereotyping was a automatic process of categorization Inherent in the nature of the way humans think about the world Brigham: stereotype is the generalization made about a group concerning a trait attribution, which is consider to be unjustified by an observer However, a stereotype can occur whether it is justified or not Hamilton and Trolier: a cognitive structure that contains the perceivers knowledge, beliefs, and www.notesolution.com expectations about a human group The terms knowledge and expectations makes the definition too broad and inconsistent with traditional definitions Sounds more like the definition of a schema rather than a stereotype Schemas: broader cognitive structures that contain our knowledge of a stimulus, our expectations for the motives or behavior of the stimulus and our feelings toward the stimulus Ashmore and Del Boca: a set of beliefs about the personal attributes of a group of people Cultural and Individual Stereotypes Cultural stereotype: shared or community-wide patterns of beliefs Adjective rating scales are used for assessment Individual stereotype: describes the beliefs held by an individual about the characteristics of a group Ones cultural stereotype about a group may not be the same as ones individual stereotype about the group Assessing a persons knowledge about the stereotypes of the group in their culture does not provide us with information on whether the individual believes the stereotype Contemporary researchers are interested n assessing individual stereotypes to predict future behavior and attitudes toward a group Experiments have shown that individual stereotypes are related to thoughts, feelings, and behavior toward a group Is a Stereotype an Attitude? Stereotype is not an attitude Attitudes have three components: behavioral, affective, and a cognitive component Some believe stereotypes are intergroup attitudes reflecting the three components, while others believe stereotypes only represent the cognitive component Affect correspond to prejudice, and behavior corresponds to discrimination www.notesolution.com
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