Textbook Notes (368,117)
Canada (161,660)
Psychology (9,695)
PSYC12H3 (298)
Chapter 2

Chapter 2 Textbook Notes

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Michael Inzlicht

Chapter Two: Origin and Maintenance of Stereotypes and Prejudice The Formation of Stereotypes Categorization Stereotypeswere no longer regarded as the product of lazy thinking by the uneducated or thosewith moral deficiencies Researchers had taken Allport (1954) lead and now regard stereotypesas a natural consequencesof cognition Why WeCategorize When we encounter a person, we tend to automatically assessthat person on the basis of our perception of that persons features Why do we categorize? o The reason is that humans have a limited-capacity cognitive system that cannot simultaneously processall the available information in our social environment o Becausewe want to understand people and anticipate behaviour of others, humans developed a way around that Wecategorize people (and object, idea, etc) on the basis of shared features or even shared time and space Based on Aristotles principle of association- we assume that things that are similar on the basis of one feature or becausethey occur together will likely have other notable similarities on a number of dimensions Ex). Blond-hair people- are fun people, tend to attract fun people, are more likely to be involved in fun activities or the combination of the three Types of Categorization When perceive an individual- classify that person along a few board categories-race, gender and age o Major ways that we first categorize someonebecausetheseare the most immediate and obvious features of individual- also yield much information about useful distinctions in social behaviour between thosein different groups called the basicprimitive category Basic categories are used sooften in perceiving people that they are central points around which stereotypesdevelop o Being exposed to a faceof a white or black person or words associated with a gender group (nurse, mechanic, white or black), for example can instantaneously evokethe associated cognitions, beliefs, and feelings one has for that group (occurs within milliseconds) www.notesolution.com
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