>>shared culture is socially transmitted through communication & learning i. mass/popular culture. >>the capacity to create gen ideas/ways of thinking that are not linked to particular instances. >>enable humans to learn & transmit knowledge in a way no other animal can e. g. symbols=things that carry meaning. >>accomplisg things that no person could possibly do in his own. *norms=generally accepted ways of doing e. g. creating schools iii. production. >>involves making & using tools & techniques to improve our ability to take what we want from nature. >>symbols, norms & other elements that are not tangible. >>includes everything from praise & encouragement to money & power. >>range from avoidance & contempt to arrest, physical violence& banishment. >>when some1 violates it, it causes revulsion in the community & punishment is severe e. g. incest: mores. >>core norms that when broken does not cause revulsion but still essential for the survival of their group/society. >>customs e. g. if a man walks down the street wearing nothing: folkways.