SOCB05H3 Chapter Notes - Chapter 9: Stamped Envelope, Combined Oral Contraceptive Pill, Contingency Table

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2 Dec 2011
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Topics appropriate to survey research: respondent: a person who provides data for analysis by responding to a survey questionnaire, push polls phony telemarketers pushing you to vote against opposing candidates. Guidelines for asking questions: sometimes asked by interviewer or written down to be answered. Choose appropriate question forms: strongly agree, agree, disagree etc using such text gives you more flexibility and interesting (rensis likert/likert scale) Open-ended and closed-ended questions: open-ended: the respondent gives his own answer to the question, closed-ended: the respondent has to choose from given options, both have their drawbacks (open-ended hard to analyze, closed-ended not enough options) General questionnaire format: spread out questions so people are not forced to write in tiny spaces or have no room to answer. Formats for respondents: make boxes that they can check off, keep it professional if survey is on the computer ex, use numbers on the sides for respondent choice 1.

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