SOCB05H3 Chapter Notes -Focus Group

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10 Jul 2012
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In-depth interview studies: where qualitative interviewing is the primary means of data gathering. Focus group interviews: when a number of people are brought together in a lab-type setting to be interviewed together. Oral history: method of qualitative interviewing concerning in-depth interviews focusing on recollections of the past. Unlike interviewing in survey research, qualitative interviews are much less structured or no structure at all. Qualitative interviewing design is flexible, iterative, and continuous rather than prepared in advance. The continuous nature of qualitative interviewing means that the questioning is redesigned throughout the project. A qualitative interview is an interaction between interviewer and respondent. Interviewer has a general plan of inquiry w/out a rigid set of questions nor particular words or order. The researcher typically has a general plan of inquiry but not a standardized set of questions that might be rigidly followed.

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