Chapter 30: Unconventional Politicians: Gender and Media Coverage of Canadian Leaders’ Debates, 1993, 1997, 2000
- a systematic analysis of the imagery used in reporting on the leader’s debates enables us to test these propositions
- the definition of the term ‘metaphor’ is deceptively simple: ‘the application of a word or phrase to an object or concept it does not literally denote, suggesting
comparison to that object or concept’
- some metaphors have entered so completely into common parlance that they have become ‘dead metaphors’ and we no longer recognize their nonliteral
- at the heart of the gendered mediation thesis is the notion that the news is a masculine narrative, dominated by stereotypically masculine images
− the gendered nature of news coverage reflects more than the prevailing news values and the constraints of the medium
− the gendered mediation thesis points to what van Zoonen terms the 'gendered structure of news production'
− she argues that this structure perpetuates 'a particular kind of gendered professionalism' whereby female journalists come to internalize the prevailing norms and
conventions of news production
− the metaphors used in coverage of recent televised leaders' debates confirm that television news remains a 'masculine narrative'
− as the gendered mediation thesis emphasizes, gender biases are embedded in the very language of pol