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University of Toronto Scarborough
Women's and Gender Studies
Anissa Talahite- Moodley

Chapter 30: Unconventional Politicians: Gender and Media Coverage of Canadian Leaders’ Debates, 1993, 1997, 2000 Metaphoric Language - a systematic analysis of the imagery used in reporting on the leader’s debates enables us to test these propositions - the definition of the term ‘metaphor’ is deceptively simple: ‘the application of a word or phrase to an object or concept it does not literally denote, suggesting comparison to that object or concept’ - some metaphors have entered so completely into common parlance that they have become ‘dead metaphors’ and we no longer recognize their nonliteral application - at the heart of the gendered mediation thesis is the notion that the news is a masculine narrative, dominated by stereotypically masculine images − the gendered nature of news coverage reflects more than the prevailing news values and the constraints of the medium − the gendered mediation thesis points to what van Zoonen terms the 'gendered structure of news production' − she argues that this structure perpetuates 'a particular kind of gendered professionalism' whereby female journalists come to internalize the prevailing norms and conventions of news production Discussion − the metaphors used in coverage of recent televised leaders' debates confirm that television news remains a 'masculine narrative' − as the gendered mediation thesis emphasizes, gender biases are embedded in the very language of pol
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