ABS201Y1 Chapter 5: CCT356H5
9 Mar 2017
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Document Summary
Application programming interface (api): a particular set of rules and specifications that software programs can abide by when communicating with each other. It serves as an interface between different software programs and facilitates their communication, similar to the way a user interface facilitates communication between humans and computers. Apis are often used by third-party developers to create applications for social networking websites like twitter and facebook. Cluetrain manifesto: a set of 95 theses organized as a call to action for businesses operating within a newly connected market place. emarketing: the process of marketing a brand using digital channels. Market share: market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company. Online reputation management (orm): the understanding and influencing of the perception of an entity online.
