CAS350H1 Chapter Notes - Chapter 12: Sanrio, Red Panda
Document Summary
Aggretsuko: a white collar red panda with anger issues occupies the role of an office associate. Gudetama is the product of a sanrio contest for a new character, coming second to a filet of fish eager to be grilled nicely. Air of melancholy and lack of motivation that characterizes the newly desired cuteness (this has a twinge of despair) Aggretsuko"s appeal derives from her relatability among young women who hav eocme against the sexist or dehumanizing demands of corporate culture as they embark on their careers. The composed character of aggretsuko, on one hand, represents the inauthentic image of sociability and quiet compliance. The other character of a cynical aggretsuko is angry and seething with indignation. In other words, aggretsuko is a feminist dilbert that was sanrio"s lifeline after realizing the slowly depleting charm of hello kitty.
