When we actively try not to think about something- its extremely difficult and you
end up thinking about it a a lot more than if your not thinking about it- ironic
control is typically in many disciplines modeled as feedback loops
o to establish control one needs a goal, once you set a goal you got a
motor of control and more importantly you need a monitoring ( a
system that detects that your not getting what u want- goal is not
being met). Once it detects it will go back into the operative system.
o Operative process is resource intensive
o The monitoring process is resource free
o When the operating process is depleted the monitoring process still
goes on, so we can suppress only for a short period of time and it
fatiques but the monitoring process is still around.
Because suppressors activate the unwanted stereotype repeatedly, they will
experience rebound effect (greater activation).
Suppress skinhead stereotype vs non-supress
Write “day in the life” of a photographed person
Lexical Decision Task:
o Judge whether presented strings are words or non-words
o If construct is primed, will react to it more quickly
o Reaction time for stereotypical words ( aggressive, racist)
o Shorter RTs= more activation of the constructs
Looked at reaction time with words that were related to stereotypes
LDT measures Whether a construct (eg stereotype) is being activated
Participants saw a picture of a skinhead and they were don’t think about the
skinhead and write a story about his life, or do what you want and write a
The prediction of the Macrea skinhead stereotype study? Its that people who
suppress will be faster to words like violent and aggressive
Will people react differently to words that are related to skinhead stereotype,
will people who just suppressed thoughts about skinhead are actually
thinking about skinheads.
Results of the study: Macrea study:
o Those individuals who suppressed stereotypes in previous tasks now
had those stereotypes hyperaccessible Suppression could lead to rebound effects it results in exact opposite to
Suppresion also affects thought and behavior, those people who suppressed
stereotypes about skinhead sat further away from the jacket on the chair
compared to those that didn’t suppress their thoughts
o It will predict behavior in artificial settings but what about real world.
There used to be segregation between whites and blacks in US
Prejudice has not gone but it has changed form
Its no longer acceptable or fashionable to be racist
There is still resistance to integration:
o Affirmative action- it’s a policy enacted by various government to
equalize playing fields. Sometimes its not fair but in long view it is fair
o Marriage- its not so uncommon to get intergroup relationships
Modern racist consider that racism is history, they don’t consider themselves
to be racist, they dont have explicit overt attitudes towards a group but they
disguise their values behind opposition to policies ( I don’t like people that
want to change my culture).
They are still racist but they are hiding it from other people.
o Opposition to affirmative action, or a mosque building near their
When people can hide behind something that’s when you see racism the
most, their name is not attached to what they say, they know they are safe
o there are however some groups that don’t want to be prejudice, even
if they are protected ( on the web for example), they feel uneasiness
and discomfort, you may not even know it yourself but you are
When there are clear rules of what to do in a situation, aversive racist will do
the right thing, a person wants u to help them but they give u good
justification of why you should help them, you will help them, but if they
don’t give u good enough reason and you had to choose between helping a
white or black ull help the white.
Aversive racism STUDY
When normative pressure is absent, people will express prejudice, they want
to be equalitarian but they have no normative pressure pushing them to be
equalitarian. They really want it but they aren’t aware of it
People who want to be equalitarian but have prejudice beliefs= liberal party.
Modern racist must have some baggot attitudes but are hiding it due to
certain laws while liberals are racist but they don’t realize it themselves. Devine’s dissociation model:
Sterotypes are inevitable part of categorization and cultural knowledge
There is however a difference between knowledge a