CSC318H1 Chapter Notes - Chapter 15: Google Analytics, Web Analytics, Exact Sequence

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12 Jan 2016
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Inspections evaluation by experts role-playing the users for whom the product is designed for: analyze aspects of interface, identify potential usability. Critiques can be formal or informal reports and needs/typical behavior of users: experts = people knowledgeable about interaction design. Heuristics evaluation experts evaluate whether user- interface elements (ex. dialog boxes, menus, etc. ) conform to tried and tested principles: guided by set of usability principles = heuristics. Derived empirically from analysis of 249 usability problems: nielsen"s original heuristics. Take first pass through the interface to understand interaction flow and product scope. Take second pass to focus on specific interface. Identify usability problems using heuristics for elemnts guidance. Debriefing session, evaluators come together to discuss findings. Discount evaluation = 5 evaluators are used. 5 evaluators can identify 75 80% of usability problems. Few ethical & pratical isseus to consider because users: advantages: not involve. Should always keep users informed about what"s going on.

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