ECO101H1 Chapter Notes - Chapter 4: Economic Surplus, Demand Curve, Price Drop
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ECO101H1 Full Course Notes
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A potential buyer"s willingness to pay is the maximum price at which he or she would buy a good. An individual won"t buy the good if it costs more than this amount but will be eager to do so if it costs less. If price is equal to an individual"s willingness to pay, they are indifferent to buying or not buying. Information used to construct demand schedule - when dealing with small number of consumers, the curve is step shaped, with alternating horizontal and vertical segments, instead of smooth curve, which deals with a multitude of consumers. Each horizontal segment/step - corresponds to one potential buyers willingness to pay. Individual consumer surplus is the net gain to an individual buyer from the purchase of a good. It is equal to the difference between the buyer"s willingness to pay and the price paid.