ECO105Y1 Chapter Notes - Chapter 8: Perfect Competition, Demand Curve, Takers

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30 Nov 2017
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Businesses aim for monopoly"s economic profits and price-making power. Competitors usually push businesses toward the normal profits and price taking of perfect competition. Only seller of product or service; no close substitutes available. Price maker--> with maximum power to set prices. Businesses can set any price, but cannot force consumers to buy. Price taker--> business with zero power to set prices. Pricing power depends on the competitiveness of a business"s market structure. Available substitutes, number of competitors, barriers to entry of new competitors, and elasticity of demand. Broader definition of market= more substitutes and competitors, more elastic demand, less pricing power. Narrower definition of market= fewer substitutes and competitors, more inelastic demand, more pricing power. Attempt to distinguish product or service from those of competitors. Barriers to entry: legal or economic barriers preventing new competitors from entering a market. Legal barriers- patents and copyrights are exclusive property rights to sell or license creations.

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