ECO105Y1 Chapter Notes - Chapter 9: Marginal Revenue, Marginal Cost, Perfect Competition

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Marginal revenue : additional revenue from more sales or one more unit. Marginal costs : what you re giving up. Quantity provided : price will stay same. Companies can raise prices without losing sales. For price-makers, marginal revenue < price unless in monopoly. For price-takers, marginal revenue = price in perfect competition. Shifting resources from one sector to another. Diminishing returns: as output increases, decreasing productivity increases costs. Set price at maximum value where marginal revenue > cost. To set quantity : look at intersection of marginal revenue and marginal cost. To get price : look at this x value on the demand slope. Price discrimination : charging different customers different prices for the same product/service. Set lower prices for elastic demand customers. Maximum profit : set the highest price that lets you sell the highest quantity where revenue > cost.

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