ECO105Y1 Chapter Notes - Chapter 2: Marginal Utility, Rolex

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Chapter 2: making smart choices (the law of demand) 2. 1- describe what determines you willingness to pay for a product/service. 2. 2-identify what smart choices depend on marginal benefit, not total benefit, and explain what changes marginal benefit. 2. 3-describe the relationship between price and quantity demanded, and identify the role of substitutes. 2. 4-explain the difference between a change in quantity demanded and a change in demand, and distinguish five factors that change demand. 2. 5-define elasticity of demand and explain how it determines business pricing strategies. What determined your choice between buying and downloading: you have just started at a college that is a 30-minute drive from home or a. It is a hot, sunny, crowded day, and you are selling a few collapsible umbrellas as sun parasols. The skies suddenly darken, rain begins to pour, and your buddy quickly changes the umbrella price sign to . Explain your thinking; include your analysis of the customer"s decision.

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