IRE260H1 Chapter Notes - Chapter Case Study: Bertelsmann
18 Nov 2016
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Rudi gassner and the executive committee of bmg international (a) Bmg international - subsidiary of bertelsmann ag, the second-largest media enterprise in the world: bmg (bertelsmann music group, priority: to stem the losses from rca and build market share for the flagging u. s. labels. Rudi gassner was hired as president and ceo of bmg international (the international division: global reach; responsible for marketing and distributing top-selling u. s. artists. Previous worked at polygram, which had an extremely politically charged culture: management was strict. Moving into bmg, the culture was a drastic change that rudi adjusted to: more freedom and communication, more of his style so adjusting was easy. Building bmg international gass(cid:374)er(cid:859)s first priorities i(cid:374) i(cid:374)stilli(cid:374)g this culture: knowing the companies and the problems hands-on himself, communicating his vision for bmg international, 1. Domestic repertoire (foremost responsibility was developing domestic talent: instituted yearly business plans with each of his mds, inward attention, focus on corporate management structure.
