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Classical Rhetoric for the Modern Student NOTES.pdf

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Department
English
Course
ENG205H1
Professor
Greig Henderson
Semester
Winter

Description
Classical Rhetoric for the Modern Student Reading Notes Introduction - rhetoric is the discipline that deals with the use of spoken or written discourse to inform/ persuade/motivate an audience - rhetoricians customary exclude “small talk”, jokes, greetings, simple explanations, etc. - rhetoric is traditionally associated with formal monologue - Donald Bryant’s definition: “the function of adjusting ideas to people and of people to ideas” - mainly centered around persuasion - Aristotle’s definition: the faculty of discovering all the available means of persuasion in any given situation” - strategies are an important part of rhetoric, because they imply the choice of available resources to achieve an end - example of rhetoric: an advertisement - advertising industry: “MadisonAvenue” - “communications triangle” represents the components of rhetoric: - speaker/writer, subject-matter, and listener/reader on the corners - text in the center - see page 2 - in most ads, the speaker/writer is the least prominent corner - however, ethos is used with the words “us/we” to persuade the audience - the listener/reader is also not clear - subject-matter and text are most prominent in the ad - the image is what makes us read the text - traditions of rhetoric and oratory were well-established in ancient Greece - deliberative discourse is concerned with future time - when trying to persuade someone, we deal with the worthy and the worthless, or the advantageous and the injurious - we show how something is good or how it will benefit that person - an exhortation is urging someone to do something - dissuasion is persuading someone to not do something - a well-organized oration can be made up of an exordium, a narration, a proof, and a peroration - in the exordium or introduction, one usually ingratiates oneself with the audience - audience must be in a receptive frame of mind - the narratio or exposition of the state of affairs is next - enargeia: exhibit a scene through words - confirmatio is proof of one’s case - the topic of degree refers to making a dec
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