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GGR107H1 (52)

Lec 09 - notes typed.doc

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University of Toronto St. George
Sarah Wakefield

Nov 08, 13 Lec 08 cont’d: Food Commodity Chains - Physical aspect of food - Cultural aspect of food Readings - So far: Ch 1 -7 in txt - This week (Ch 8 quiz) - Next week (Ch 9 quiz) Review - Food regimes o Post modern: change from storage to Just in Time (JIT) - King Corn o Industrial food regime  Have gone from less land to too much (what to do?) • Corn syrup - King Cork Issue & Evid. o Testimonial o Academic o Corn representative Food Chain - Connection btwn production to consumption (idea of course) - Social, natural, cultural condit. Have implications on food chain (assign focus) Generic Commodity Chain - Suppliers  Producers (farmers)  Wholesalers  Processors  Retailers  Consumer o Suppliers – seed sellers & fertilizer & pestic o Producers – farmers o Wholesalers – distributer = aggregate (sell collected item for more price)  Or connection group that have tech, transp o Processors  Ripening  Factories  Washing & bagging [don’t have to memorize white slide diag] - Point: hard to find all players in food chain [Txtbook diag – White & Grey] - Meat chain - Diff from fresh food o Abattoir (slaughterhouse) o Smokery o Personal - Issues: o Mechanical slaughter o Animal welfare Starbucks - Global commodity chain o Coffee beans come from elsewhere o Plastic frm somewhere else vs. CAN coffee - Direct transfer to consumer - Vs. Fair Trade vs. Conventional o Some chains have more players than others (CAN coffee has lesser than many) Some Issues in Food Chain Mgmt - Efficiency - Cost o Focus for increased efficiency o Sometimes business don’t care abt cost to cater to market (have loyal fan base) - Predictability o Retailers (most) want to be recognized through consistency o Nature doesn’t contribute to predictability in food chain  Sometimes food items given in season & if given in out of season, creates issue • Reduces crop value, etc. - Control o Every 1 wants control (How does this relate to ‘quality’ or ‘power’?) - Desire (demand) o Influence food production  We want & like some things as opposed to othr Diagram – Control in Canada - Diag showing $ tht is extracted o 1. Consumer, 2. Raw Mater supplier  Two most affected Tactics - Vertical & Horiz Integration o Vertical: one company buys all steps along chain  Eg. Monsanto buys farm  Chicken farms own processing facilities, feed, etc. • Such farms have lot of control and farmers dropped if not following orders  Major metropolitan areas o Horiz: company buys a single aspect of commodity chain (i.e. Processing) - A) concentration o Eg. More market in specific areas influenced by govt. policies - B) Appropriation o Things tht once were not part of chain became part of bigger chain  New things brought into agri makes more economic benefit - C) Substitution o Replace natural items w. artificial items  B4 used to come from land (agri) but now comes from petroleum by- products Alternative Food Systems - Shortened supply chains o Shorter chain connects producer w. consumer directly - Social embeddedness o Creates social relat. w. farmers (trust) - ‘Quality’ o Some pps find shiny, big appealing while othrs find natural looking fruits/vegs attractive - Defense localism o Pps don’t want to buy frm other country, etc.
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