GGR252H1 Chapter Notes -Geomarketing, North American Free Trade Agreement, Containerization
Document Summary
Some people near the pump did not die: convent had its own water supply, brewery workers had a choice to drink beer. People visited the broad street area for work, shopping, or social activities. Some areas near the store are not customers: non-residential areas (e. g. , industrial, parks) Some areas far from the store are customers: near their workplace, could be a specialty store. All other things being equal, nearer things are more likely to interact than distant things: interaction with a location declines with distance. Trade area analysis = to identify the extent of service areas for stores or centres and the market composition within these areas. Site selection tools = to evaluate the characteristics and potential of prospective sites. Geotechnology tools = geographical information systems (gis), aerial photography, remote sensing, gps. Two major components of marketing: demand (market, supply (retail)