ggr374 week 9 readings.doc

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Richard Difrancesco

Beyond Bilbao: Rethinking Flagship Cultural Development and Planning in Three California Cities --Grodach -flagship cultural projects = highly dependent on a variety of contextual factors → arts based economic development -governments invest in high-profile, large-scale museum and performing arts complexes >anticipating it’ll enhance city image, attract visitors, and generate commercial activity >immense media attention → boost municipal revenues and provide cities with a source of prestige -success: at the cost of social exclusion, displacement, and diminished attention to local artistic activity -cultural institution → catalyze development 1. facility planning process 2. Attributes of local and regional arts activity 3. Urban design -Jane Jacob: “city diversity” → mix uses: primary land uses for employment or educational centers and generate demand for secondary uses such as retail and restaurants >symbolic qualities → characteristics and distinctive image that attract certain types of users -Graeme Evans: unavoidable consequences of symbolic effect= gentrification and homogenization -flagship projects generate new, higher-end consumption activity → increase rents and displace pre existing tenants -different flagships affect the surrounding area differently i.e flagship sports and events =seasonal attractions >cultural flagships have a more steady flow of visitors -“brand decay” -Sternberg: how cultural catalysts generate or fail to generate surrounding development >planners should design cultural projects with direct linkages to commercial space in the surrounding area, provide good access to public transit and parking, and focus on generating pedestrian traffic -community protests to alter design and land uses -cultural catalyst: a cultural building or institution with the ability to attract commercial development, arts activity and people >negatives: loss or displacement of commercial tenants, arts organizations, and artists “community give-back” -using an successful area to construct another area: Silicon Valley → San Jose SJMA -SJMA balances upper and lower income brackets -certain design features hinder the catalytic processes >MOCA: wide streets, inward-facing plazas, and limited ground-level street access characteristic of California Plaza and Bunker Hill physically restrict pedestrian activity and severe perceptual connections to the
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