GGR107H1 Chapter Notes -Traidcraft, Organic Food, Food Systems

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6. 4 alternative geographies of food: concepts and case studies. Alternative food networks: respond to questions about food. Consumers are often interested in slow food and local foods to help with the issue. Conversions about organic foods and fair trade share ethical and ecological possibilities. Fair trade started about 50 years ago when oxfam and traidcraft realized the importance of consumers. Fair trade is available in most european supermarkets. Rapid growth and popularity for fair trade items: short food supply chains (sfscs): sfscs is food reach the final consumer through an embedded chain. Products reach the consumer without them knowing about the processes that occur: social embeddedness: propagates the economic behaviour by social relations. Social interaction with the consumer can make a difference in the food they buy: the turn to quality: notion of higher quality foods. Defensive localism: local foods can turn into quality foods. In europe they attempt to link product and place.

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