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GGR374H1 Chapter Notes -One California Plaza, Urban Design, Cash Flow

Course Code
Richard Difrancesco

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Beyond Bilbao: Rethinking Flagship Cultural Development and Planning in
Three California Cities --Grodach
-flagship cultural projects = highly dependent on a variety of contextual factors →
arts based economic development
-governments invest in high-profile, large-scale museum and performing arts
>anticipating it’ll enhance city image, attract visitors, and generate
commercial activity
>immense media attention → boost municipal revenues and provide
cities with a source of prestige
-success: at the cost of social exclusion, displacement, and diminished attention
to local artistic activity
-cultural institution → catalyze development
1. facility planning process
2. Attributes of local and regional arts activity
3. Urban design
-Jane Jacob: “city diversity” → mix uses: primary land uses for employment or
educational centers and generate demand for secondary uses such as retail and
>symbolic qualities → characteristics and distinctive image that attract
certain types of users
-Graeme Evans: unavoidable consequences of symbolic effect= gentrification
and homogenization
-flagship projects generate new, higher-end consumption activity → increase
rents and displace pre existing tenants
-different flagships affect the surrounding area differently i.e flagship sports and
events =seasonal attractions
>cultural flagships have a more steady flow of visitors
-“brand decay”
-Sternberg: how cultural catalysts generate or fail to generate surrounding
>planners should design cultural projects with direct linkages to
commercial space in the surrounding area, provide good access to public transit
and parking, and focus on generating pedestrian traffic
-community protests to alter design and land uses
-cultural catalyst: a cultural building or institution with the ability to attract
commercial development, arts activity and people
>negatives: loss or displacement of commercial tenants, arts
organizations, and artists
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