INI303H1 Chapter Notes - Chapter 1: Marshall Mcluhan
Document Summary
In the medium is the massage, mcluhan argues the means of communication is as much or even more of a message than the content communicated. He points that the pleasure drawn from current forms of media, such as television programmes and books, portrays these mediums like a massage. However, this comfort is deceptive, as the evolution of media does not complement that of society"s, thus introducing an age of anxiety . The power of new technology has aided in the creation of faster, smarter, better extensions of human beings. Cars have outpaced walking, as telephones have outdone the distance a human voice can carry alone. Explaining all media are extensions of some human faculty-psychic or physical, he points how these taken-for-granted tools have altered the perceptions and behaviors of ourselves.
