Textbook Notes for p.z

  • 10 Results
  • About UTSG
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes - Chapter 8: Affective Forecasting, Context-Dependent Memory, Mental Accounting

OC1359757 Page
20 Feb 2015
36
Ch 9 high effort judgment and decision making. Judgment is the evaluation of an object or estimate of likelihood of an outcome or event: decision makin
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes - Chapter 2: Open Innovation, Cognitive Evaluation Theory, Cognitive Dissonance

OC1359755 Page
20 Feb 2015
18
Motivation: an inner state of arousal that provides energy needed to achieve a goal. Refers to the processes that lead one to engage in a particular be
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes -Social Perception, Absolute Threshold

OC1359753 Page
20 Feb 2015
18
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes - Chapter 4: Little Mikey, Operant Conditioning, Angelina Jolie

OC1359755 Page
20 Feb 2015
30
Learning: a relatively permanent change in behavior caused by experience: the experience could be either direct, or indirect. Learning could be either
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes - Chapter 1: Consumer Behaviour, Decision-Making

OC1359753 Page
20 Feb 2015
36
Consumer behavior: : the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes -Small Favor, Group Buying, Yom Kippur War

OC13597511 Page
20 Feb 2015
20
Deindividuation: a concept in social psychology regarding the loosening of social norms in groups. Conformity: when we are in a group, we always follow
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes -Impulse Purchase, Operant Conditioning, Sensation Seeking

OC1359754 Page
20 Feb 2015
21
If the new brand is similar to the prototype, you will assume that it is also of high quality: can lead to biased judgments: hallmark as the prototype
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes -Determinant, Selective Perception, Online Community

OC1359755 Page
20 Feb 2015
14
The process of decision making: problem recognition (ideal vs. actual state) and information search (internal vs. external, judgment and decision makin
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes - Chapter 6: Physical Attractiveness, Small Favor

OC1359751 Page
20 Feb 2015
11
We tend to give people who give us something. Application: free trial product, here"s a gift and please donate, pay check and questionnaire. Door-in-th
View Document
UTSGPSY100H1p.zFall

PSY100H1 Chapter Notes - Chapter 5: Classical Conditioning, Balance Theory, Observational Learning

OC1359753 Page
20 Feb 2015
13
Attitude: a lasting, general evaluation of a target. Mike is generally unfriendly to others(affective), and i dislike him. (cognitive) so, i avoid inte
View Document

Textbook Notes (290,000)
CA (170,000)
UTSG (10,000)
PSY (3,000)
PSY100H1 (2,000)
p.z (10)