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Chapter 6

PSY100H1 Chapter Notes - Chapter 6: Carpool, Reinforcement, Observational Learning

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Michael Inzlicht

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Module 6.3 Cognitive & Observational Learning
Cognitive Perspective on Learning
Latent Learning leaning takes place, but there is no demonstration of that knowledge until a
reward is present
Somewhat like the operant conditioning process except the response is not immediate
o A student is taught how to perform a special type of addition, but does not
demonstrate the knowledge until an important test is administered.
o A passenger in a carpool learns the route to work each day through observation,
but does not exhibit that knowledge until it is necessary for him to drive the
same route.
o A dog is taught to sit but does not do so until offered a treat as a reward.
Humans (and rats) acquire information in the absence of immediate reinforcement
o And we can use that info when circumstances allow
S-O-R theory vs. S-R
Latent leaning engagement in thinking
o Actively processing and analyzing information
o Essential importance of individual in the learning process
S-R theory
o Thinking a form of behaviour (learning)
o Individual differences different learning history
o Stimulus - Response
S-O-R Theory
o Stimulus organism- response
o Individual difference different interpretation of an objective situation
Observation Learning
Observational learning changes in behaviour ad knowledge that result from watching others
Cultural customs and rituals
Socially transmitting behaviour
Involves 4 processes:
o Attention
o Memory
o Ability to reproduce
Optimal learning: observe practice immediately continually practice
observe while practice
o Motivation
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