Social psychology scientific study of the effects of social and cognitive processes on the way individuals perceive, influence and related to others. Attitude formation: attitudes the evaluation of objects, events, or ideas, mere exposure, classical conditioning, socialization. Attitude behavior consistency: attitude strength, explicit vs. Explicit attitudes attitudes that people can report. Implicit attitudes attitudes that influence our feelings and behavior at an unconscious level. How do we form our impression of others. Nonverbal actions and expressions: nonverbal behavior the facial expressions, gestures, mannerisms, and movements by which one communicates with others, facial expressions, body language. We make attributions about others: attributions people"s causal explanations for why events or actions occur, just world hypothesis, attributional dimensions. Personal attributions explanations that refer to internal characteristics, such as abilities, traits, moods, and effort. Attitudes can be change through persuasion: persuasion the active and conscious effort to change attitudes through the transmission of a message.