PSY100H1 Chapter 7: Chapter 7

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PSY100H1 Full Course Notes
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How does attention determine what is remembered? y memory= the nervous system s capacity to acquire and retain usable skills and knowledge y attention is limited. We automatically identify primitive features like colour, shape, orientation, and movement within an environment. Other objects in display called distractors: searching for two features is serial: you need to look at stimuli one at a one and effortful. Cocktail party phenomenon: hearing your name or gossip amidst other conversation: selective attention determine which conversation you hear. Shadowing: one msg to one ear and different msg to other: subject notices the unattended sounds but won t know about its content. Important info gets through the filter of attention, but it needs to be personally relevant info. Selective attention can operate at multiple stages of processing. Stimuli that evoke emotion capture attention because important info about potential threats. Object produce stronger attentional response when viewed as socially relevant.

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