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Motivation= factors that energize, direct or sustain behaviour: activate or arouse behaviours and guide behaviours towards satisfying specific goals, help people persist in their behaviour until goals are achieved, motives differ in strength. Maslow s need hierarchy= maslow s arrangement of needs, in which basic survival needs must be met before people can satisfy higher needs. Need= state of biological or social deficiency. Self-actualization= a state that is achieved when one s personal dreams and aspirations have been attained. Arousal= physiological activation, such as increased brain activity, autonomic responses, sweating or muscle tension. Drive= psychological state that motivates an organism to satisfy its needs. Homeostasis= tendency for bodily functions to maintain equilibrium. A drive increases in proportion to the amount of deprivation. If behaviour consistently reduces a drive, it becomes a habit. Yerkes-dodson law= performance increases with arousal up to an optimal point and then decreases with increasing arousal. Drives operate on pleasure principle: seek pleasure and avoid pain.

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