PSY100H1 Chapter Notes - Chapter 1: Consumer Behaviour, Decision-Making
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PSY100H1 Full Course Notes
Verified Note
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Document Summary
Consumer behavior: : the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Offering: a product, service, activity, experience, or idea offered by a marketing organization to consumers. Acquiring: the process by which a consumer comes to own an offering: ways of obtaining goods and services, such as buying, renting, leasing, trading, and sharing. Interruption makes a pleasant experience seem more enjoyable when resumes: deadlines can affect acquisition behavior. Disposition: the process by which a consumer discards an offering recycled materials, eco-friendly. Consumer behavior is a dynamic process: the sequence of acquisition, consumption, and disposition can occur over time in a dynamic order hours, days weeks, months, or years. Consumer behavior involve many people and many decisions (whether, what, why, how, when, where, etc)
