PSY100H1 Chapter Notes - Chapter 6: Physical Attractiveness, Small Favor
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PSY100H1 Full Course Notes
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We tend to give people who give us something. Application: free trial product, here"s a gift and please donate, pay check and questionnaire. Door-in-the-face strategy: ask for a big favor first, and then ask a smaller and smaller one: commitment and consistency. People like to do what they"ve done before remind people of what they"ve done before, they will like to do it again. Commitment is the key leading to compliance for consistency pressure. Foot-in-the-door: ask for a small favor first, and then ask for a bigger and bigger favor. Low-ball technique: make you commit to get a product, but not providing the product you want in the first place and introduce you to another similar product. Application: make their commitments active, public, and voluntary (public commitment, resolution: social proof: We tend to do what other people do. Application: use peer power whenever it"s available (80% of people have done this!/use celebrity: liking: