PSY100H1 Chapter Notes - Chapter 2: Open Innovation, Cognitive Evaluation Theory, Cognitive Dissonance
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PSY100H1 Full Course Notes
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Motivation: an inner state of arousal that provides energy needed to achieve a goal. Refers to the processes that lead one to engage in a particular behavior. Learned helplessness is a psychological condition in which a human being or an animal has learned not, in a particular situation, even when it has the power, to change its unpleasant or even harmful circumstance. An experiment with dogs (seligman and maier 1967) Applications in consumer behavior: losing weight: have been trying to lose weight for a long time but still haven"t succeeded, why bother anymore, quitting smoking. People need food, air, water, clothing, and shelter to survive. People also have strong needs for creation, education, and entertainment. The above needs become wants when they are directed to specific objects that might satisfy the need. Demands are wants for specific products backed by an ability to pay. Many people want a mercedes; only a few are willing and able to buy one.
