PSY100H1 Chapter 12: PSY100 Chapter 12.docx

48 views4 pages
15 Apr 2012
School
Department
Course
Professor
ivanzh686 and 40084 others unlocked
PSY100H1 Full Course Notes
65
PSY100H1 Full Course Notes
Verified Note
65 documents

Document Summary

They are probably normal people caught up in overwhelming situations that shape their actions. Absence of real authority, promotion of aggression: philip zimbardo prison study . The concept of attitudes our evaluations of objects, of events, or of ideas is central to social psychology: shaped by social context and play important role in how we evaluate and interact with other people. Direct experience of our exposure to things provides information that shapes attitudes. Greater exposure to an item, and therefore greater familiarity with it, cause people to have more positive attitudes about the item; this process is known as the mere exposure effect. Attitudes can be: explicit attitudes that people can report to other people. Implicit attitudes influences our feelings and behaviours at any unconscious level. Access them from memory quickly (e. g riding a bicycle) Involve brain regions associated with implicit memory in general.