Social cognitive researchers study the cognitions that people have about social situations , and how situations influence cognition. There are two types of processes in our consciousness: Explicit processes: correspond roughly to conscious thought, are deliberate, effortful, relatively slow and generally under intentional control. Implicit processes: our unconscious thoughts, intuitive automatic, effortless, very fast, and operates outside of our intentional control. Explicit -- implicit: e. g. believing bob is a nice person affect how much attention we pay to his good/bad behaviour. Implicit -- explicit: e. g. our automatic tendency to group people under stereotype. Dual-process models: the account for both implicit and explicit processes. Person perception: the process by which individuals categorize and form judgements about other people. We make rapid, implicit judgment based on thin slices of behaviours, very small sample of person"s behavior. Demonstrate how quickly impressions are formed, and how precise they can be.