PSY220H1 Chapter Notes - Chapter 4: Pluralistic Ignorance, Availability Heuristic, Representativeness Heuristic

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Chapter 4: social cognition thinking about people and situations. Pluralistic ignorance - misperception of a group norm that results from observing people who are acting at variance with their private beliefs out of a concern for the social consequences actions that reinforce the erroneous group norm. Primacy effect - the disproportionate influence on judgment by information presented first in a body of evidence. Recency effect - the disproportionate influence on judgment by information presented last in a body of evidence. Framing effect - the influence on judgment resulting from the way information is presented, such as the order of presentation or how it is worded. Construal level theory - a theory that outlines the relationship between psychological distance and the concreteness versus abstraction of thought. Psychologically distant actions and events are thought about in abstract terms; actions and events that are close at hand are thought about in concrete terms.

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