PSY220H1 Chapter Notes - Chapter 8: Social Proof, Shoplifting, Definable Set

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Altruism a motive to increase another"s welfare without conscious regard for one"s self- interests. Social-exchange theory the theory that human interactions are transactions that aim to maximize one"s rewards and minimize one"s costs. (example: when deciding to donate blood you will outweigh the costs and benefits of doing so) Rewards that motivate helping may be external (to get something in return) or internal (makes you feel good). Helping also boosts one"s self-worth (morale) and health. S: people who give emotional support to their spouses boosts their mood. Youth who engage in community projects develop social skills and positive social values and are at a less risk of becoming delinquents. Similarly for giving money (making donations activates brain areas linked with rewards), people feel happier. Egoism the idea that self-interest motivates all behaviour. When someone else is in distress, we feel distress.

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