PSY220H1 Chapter Notes - Chapter 5: Generation Gap, Scree, Sunscreen

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Persuasion the process by which a message induces change in beliefs, attitudes or behaviours. They are small and are most potent on week attitude that don"t touch our values. The best way to convince people that something is good is just associate it with something positive. If a message is clear but unconvincing, then you will easily counter argument message won"t be persuaded. )f the message offers convincing arguments, than your thoughts will be more favourable and you will most likely be persuaded. Persuasion is likely to occur via one of two routes. When people are motivated and able to think systematically about an issue, they are likely to take the central route to persuasion. Central route to persuasion-occurs when interested people focus on the arguments and respond with favourable thoughts. If the message only contains weak arguments, thoughtful people will notice that the.

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