PSY220H1 Chapter Notes - Chapter 5: Emotional Contagion, Filter Bubble, Nicotine
Document Summary
Psy220 chapter 5: mass communication, propaganda, and persuasion. Persuasion: occurs when communication from one person changes the opinions, attitudes, or behavior of another person. Opinion: what a person believes to be true. Attitude: an opinion that includes an emotional and an evaluative component. Emotional contagion: occurs when one person"s emotional behavior triggers similar emotions and behaviors in others. Unless there is something inherently noxious about a stimulus, the more we are exposed to it, the more we will tend to like it. In most american elections, the most successful candidates are those who target strong emotions rather than attempting a more reasoned approach, such as explaining the complex economic rational for bailhouts. Propaganda: a systematic propagation of a given doctrine. Education: the act of imparting knowledge or skill. Filter bubble - the personalized universe of information that makes it into our social media feeds and therefore gets our attention.
