PSY220H1 Chapter 2: PSY220 - Chapter 2 (Lecture 1)
Document Summary
Psy220: chapter 2 social cognition (lecture 1) Social cognition: the manner in which we interpret, analyze, remember, and use information about the social world. By influencing: attention, encoding and retrieval: attention: refers to information we notice. Schemas often act as a filter, information consistent with the schema tend to be noticed more. Information that does not fit the scheme are often ignored unless really extreme: encoding: refers to the process through which information we notice is stored in memory. A study by ziva kunda on lawyers who are introverted showed that when people receive neutral information about them, they place them into a subtype of lawyers instead of altering their schemes. Returning 8 months later, the researchers found that those who had been described as bloomers" showed larger gains on iq than control. The students that the teachers believed would bloom actually did the self-fulfilling nature. Heuristics and automatic processing: how to reduce effort.
